Consumer trends in the use of mobile devices -- especially smartphones -- have intensified interest in enterprise mobility to record levels. As with every business challenge, leadership discipline will be required to form an effective mobile strategy that does not bust the budget of the average midmarket enterprise but at the same time delivers on the expectations of the savvy user.
Smartphone apps have been hugely successful in the consumer market. The typical iPhone user has about 50 apps downloaded to his phone, and 70 percent of iPhone users access apps daily. Android users are not far behind with an average of 35 apps per user and 60 percent daily access. In fact, a recent survey by comScore suggests that two-thirds of all smartphone owners engaged in shopping activities using their phones in one month alone. “Enterprise mobility” is the term applied to business use of mobile devices. Interest in mobile enterprise apps is rapidly catching up to interest in consumer apps thanks to new breakthrough capabilities in mobile enterprise application platforms (MEAPs).
full article http://www.presidentandceomagazine.com/index.php?news=4070


